By framing views through "window frames," the brand shapes its unique Eastern aesthetic and establishes a spiritual connection between consumers and the brand. The concept of the "window" is also applied to interior exhibitions, where elements of outdoor gardens are introduced as spatial nodes. Traditional garden elements such as skylights, pergolas, and columns are deconstructed and integrated with functional display cabinets, encouraging visitors to interact with the space while blurring the boundary between "interior" and "exterior."